Honor your roots.

It all started with an adjustable plant stand.

I didn’t start Wright with some grandiose vision of the products I’d make or an all-encompassing worldview. It was all rather accidental.

In 2019, there was a thriving snake plant in our apartment that was just sitting on the floor. We wanted a plant stand to get it off the ground and class it up a bit, but they were all too expensive, too rickety, or not made to last.

So I designed a plant stand that could last a decade or two, took a class on how to use a CNC router, and then put the snake plant on it. It only occurred to me later that someone else might want one too.

I took some photos of it, then made a short video. In 2020, I put the original Pedestal Plant Stand up on Kickstarter with a personal goal of selling 10 of them: the yield I could get from a single sheet of plywood.

By the end of the campaign, more than 50 people around the globe supported Pedestal.

Pedestal adjustable plant stand holding a snake plant

Wright is an ode to the people who got me here.

Growing up, I was surrounded by the can-do attitude of blue collar America. I made furniture and laid mulch, I tilled gardens and cleaned grease traps. I learned to work with my hands from family members without formal training or qualifications; only a life full of educational scars and grit.

Wright exists to carry on that traditional of working class craftsmanship. It’s built in the image of the wrights who came before me: journeymen plumbers, landscapers, builders, farmers, and mechanics.

This company is built to make long-lasting things that solve everyday problems. I want to make useful things that feel good today, tomorrow, and decades from now.

Photograph of Phil Bothun smiling

Things are a bit different here. That’s by design.

I’m in this for the long-run now, so it’s paramount that I do it the most right I possibly can. It means respecting you and the Earth. It means doing things to maximize responsibility, not profits. And it means recognizing when things are wrong and fixing them, not doubling-down. Wright will change and evolve as it grows, but my core tenet of doing the most right will always remain.

Basically, from browsing the website to enjoying your purchases, I fundamentally believe that process shouldn’t suck. At Wright, it doesn’t.

Read more about how I’m doing business differently here ➜

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